SamiSosa BrandBook
UNLEASHING CREATIVITY,
CRAFTING PERFECTION:
SAMISOSA STUDIO
Branding
graphic Design
Overview
In our InDesign class, we were assigned to create a comprehensive brand book for a chosen brand. I selected my freelance design business, Samisosa Studios. The task involved developing every aspect of the brand, from its visual identity to its tone of voice and personality. This project required extensive personal exploration and presented a unique challenge as I aimed to distinguish the branding of my business from my personal brand, though they inevitably share some similarities.
Tools Used
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
Role
- Project Lead
- Designer
Completed
- School Project
- February 2024
Process
I thoroughly enjoyed this process, as branding is a passion of mine, and working on something personal motivated me to excel. I began with logo exploration, sketching several designs which were then refined in Illustrator using the pen tool. After extensive tweaking and experimentation, I created an original "S" logo, adding text that complemented the design. The color palette choice was straightforward, as I prefer simplicity. The selected imagery effectively symbolizes my brand’s values and presentation. I am very pleased with the final brand book, as it consistently reflects my design vision and accurately represents my brand.
